Payment giant Visa and US crypto exchange Coinbase have expanded their partnership, announcing the launch of a service to buy cryptocurrencies using Visa debit cards.

According to the press release, the Coinbase exchange will integrate the Direct service into its infrastructure. Thus, the company's debit card holders will be able to fund their cryptocurrency accounts at any time of the day, as long as they have an account with the exchange.

Visa said that the new service will make fund transfers in the Web3 industry even faster and safer for users. In addition, thanks to it, the gap between traditional finance and the blockchain industry will be bridged, Coinbase and Visa believe.

It is believed that the innovation will expand the economic freedom of crypto exchange users, because now they have the opportunity to both replenish the account on the exchange in real time, and withdraw funds to a bank debit card Visa at any convenient time.

The demand for such services from clients of cryptocurrency exchanges and traditional payment services is growing. That is why major market players offer such services, strengthening the integration between the cryptocurrency industry and classical finance.