Dubai's Virtual Assets Regulatory Authority (VARA) has announced new marketing guidelines for firms promoting virtual assets.

The updated requirements, which will go into effect on October 1, 2024, require companies to provide potential customers with clear warnings about the risks associated with cryptocurrencies.

To do this, each advertisement must contain a disclaimer, text that states that digital assets “may lose some or all of their value” because they are subject to “excessive volatility.” It is important that this information is clearly legible and prominently displayed in the advertisement.

This marketing ploy will ensure that potential investors are aware of the risks before they decide to invest in cryptocurrencies, Dubai regulators believe.